Try the prototype
Client journey · Web & mobile prototype

Strength in
transformation.

An end-to-end experience for IKAIKA — private swim coaching across Dubai. From first tap to a confident swimmer, designed for self-serve booking, bilingual from day one.

Swimming first Book in seconds Ladies-only & kids EN / العربية
The client journey

Six stages, one transformation.

The website builds trust and converts a free trial; the app owns booking and the ongoing relationship. Every phone below is live — tap to explore that step, or switch to العربية with the toggle.

01 · Discover

Found, and trusted, in under a minute.

Website & app · discovery

Clients arrive from search, social or referral and immediately see what matters in Dubai: vetted coaches, ladies-only options, kids programmes, and a free first lesson.

  • Free trial hook — the bridge from browsing into booking.
  • Vetting up front — certifications shown like Enhance Fitness, the local trust anchor.
  • Quick filters — swimming, ladies-only, kids, near me.
↓ Tap the free-lesson card or a coach
02 · Onboard

One smart screen. No long forms.

App · personalisation

We capture just enough to personalise matches — who it's for (you or your child), level, goal, and the two preferences that matter most in this market.

  • Family-first — book for yourself or a child from the same account.
  • Female-coach & ladies-only toggles, set once.
  • Intent captured → better recommendations downstream.
↓ Try the chips, then "See my coaches"
03 · Find a coach

Confidence to choose, fast.

App & web · discovery

Rich coach profiles do the convincing: certifications, languages, gender, where they teach, real reviews, and a clear price — everything a parent or beginner needs to commit.

  • Trust badges — UAE REP, lifeguard, ladies-only.
  • Languages & location — EN/AR, your pool or community pools.
  • Social proof — ratings and parent reviews.
↓ Scroll the profile, then "Book a free trial"
04 · Book & pay

Booked in seconds — no coordinator.

App · the core engine

Live availability, location choice, and packages as the default purchase — single session and free trial as the entry points. This is the self-serve flow that beats the phone-and-coordinator model locally.

  • Location flexibility — your pool, community pool, or partner venue.
  • Packages lead — 4/8/12 sessions priced to convert (Dubai norm).
  • Apple Pay / card / Tabby — pay in a tap.
↓ Pick a slot & plan, continue to pay
05 · Attend the session

Show up relaxed. Everything's handled.

App + WhatsApp · the touch points

Reminders on push and WhatsApp, directions to the pool, one-tap message to the coach, and easy reschedule within policy — the moments that decide whether a client comes back.

  • WhatsApp + push reminders — 24h and 1h before.
  • Coach contact & directions built in.
  • Reschedule/cancel with a clear, fair policy.
↓ Try "Reschedule" or message the coach
06 · Retain & grow

From one trial to a loyal swimmer.

App · the loyalty loop

Visible progress turns lessons into a journey: milestones, package balance, one-tap rebooking with the same coach, and referrals — the engine that compounds revenue and sets up new sports.

  • Progress & milestones — "swam 50m" feels earned (great for kids).
  • 1-tap rebook & package tracking.
  • Referrals — give AED 50, lower CAC.
↓ Rebook, or rate a past session
Why this works in Dubai

Decisions baked into the design.

Booking model
Self-serve, instant

"Book in seconds" like Enhance Fitness — no coordinator bottleneck like the incumbent swim schools.

Funnel
Trial-first acquisition

A free/discounted first lesson is the proven hook that turns a website visitor into an app booking.

Revenue
Packages as default

4/8/12-session bundles match how Dubai buys coaching; single session & trial are the on-ramps.

Local fit
Ladies-only & kids

Female-coach filter and family profiles are first-class — non-negotiable for swimming here.

Reach
Bilingual EN / العربية

Full RTL Arabic — a differentiator most expat-oriented competitors skip. Toggle any phone to try it.

Supply
Hybrid, future-proof

Same client journey whether the coach is IKAIKA-employed now or third-party later — only the coach side changes.

Scope

What we build first.

Phase 1 · MVP — swimming

The booking engine

  • Coach profiles with vetting badges, gender, languages, locations
  • Search & filter: sport, area, time, ladies-only, kids, price
  • Self-serve booking against live availability
  • Packages + single + free trial; card / Apple Pay / Tabby
  • Client & coach onboarding (coach vetting step)
  • Bilingual EN/AR + RTL · WhatsApp & push reminders
  • Reviews, progress & rebooking · commission & payouts
Phase 2 · Scale

Once swimming proves out

  • New sports beyond swimming
  • Open marketplace — third-party coach self-onboarding
  • Credits/wallet & demand-based pricing
  • Corporate wellness B2B channel
  • Subscriptions / unlimited tiers
  • Waitlists, QR check-in, on-demand content & kids rewards